What Is a Trust Score and Why It Matters — Veriq Blog

Understanding trust scores can help you make better purchasing decisions. Learn how Veriq calculates trust scores and what they mean for buyers and sellers.

What Is a Trust Score and Why It Matters

Published: 2026-06-10

When you search for a business on Veriq, one of the first things you'll see is their trust score — a number from 0 to 100. But what does this number actually mean, and why should you care?

How Trust Scores Are Calculated

Veriq's trust score is a composite metric that takes into account several factors:

• Customer Reviews: The number and quality of reviews from real customers. More positive reviews with proof of transaction lead to a higher score.
• Verification Status: Businesses that submit government ID, CAC registration, and other verification documents receive a trust boost.
• Account Age: Businesses that have been on the platform longer and maintained good standing score higher.
• Report History: Fraud reports filed against a business can significantly lower their trust score.
• Response Rate: Businesses that actively respond to reviews and customer messages demonstrate accountability.

What the Scores Mean

• 70-100 (High Trust): This business has strong verification, positive reviews, and a clean track record. You can transact with confidence.
• 40-69 (Moderate Trust): The business has some verification but may be newer or have fewer reviews. Exercise normal caution.
• 0-39 (Low Trust): Proceed with extreme caution. The business may be unverified, have negative reviews, or fraud reports.

Why Trust Scores Matter for Buyers

In a market where anyone can set up a social media page and claim to sell products, trust scores give you an objective measure of reliability. Instead of relying on gut feeling, you can make data-driven decisions about which vendors to trust.

Why Trust Scores Matter for Sellers

For legitimate businesses, a high trust score is a competitive advantage. It signals to potential customers that you're verified, reliable, and accountable. Register your business on Veriq to start building your trust score today.

Browse verified businesses by category in the Veriq Business Directory and see trust scores in action.

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